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Cookies Policy

This policy explains how we use cookies and similar technologies to improve your experience on our website.

Effective Date: 15 July 2025
Last Updated: 15 July 2025

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They help websites remember your preferences and improve your browsing experience.

First-Party Cookies

Set directly by our website to enhance functionality and remember your preferences.

Third-Party Cookies

Set by external services like analytics providers to help us understand website usage.

2. Types of Cookies We Use

Essential Cookies

Always Active

These cookies are necessary for the website to function properly and cannot be disabled.

Examples:

  • • Session management and security
  • • Contact form functionality
  • • Website navigation and structure

Performance Cookies

Optional

These cookies help us analyze how visitors use our website to improve performance.

Examples:

  • • Google Analytics (page views, session duration)
  • • Website speed and performance monitoring
  • • Error tracking and debugging

Functional Cookies

Optional

These cookies enable enhanced functionality and personalization.

Examples:

  • • Remembering your preferences
  • • Language and region settings
  • • Previous form submissions

3. Managing Your Cookie Preferences

Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

  • Block all cookies
  • Block third-party cookies
  • Delete existing cookies
  • Receive notifications when cookies are set

Popular Browsers

Chrome: Settings → Privacy and security → Cookies

Firefox: Settings → Privacy & Security → Cookies

Safari: Preferences → Privacy → Manage Website Data

Edge: Settings → Cookies and site permissions

Mobile Devices

iOS Safari: Settings → Safari → Privacy & Security

Android Chrome: Chrome → Settings → Site settings → Cookies

4. Third-Party Services

We use the following third-party services that may set cookies:

Google Analytics

Analytics

We use Google Analytics to understand how visitors interact with our website.

Data Collected: Page views, session duration, bounce rate, referral sources

Opt-out: You can opt-out using the Google Analytics Opt-out Browser Add-on

5. Data Retention

Session Cookies

Until browser closes

Deleted when you close your browser

Persistent Cookies

30 days - 2 years

Varies by cookie type and purpose

Analytics Data

26 months

Google Analytics retention period

6. Your Rights

Under UK data protection laws, you have the right to:

  • • Consent to or refuse cookie placement
  • • Withdraw consent at any time
  • • Access information about cookies we use
  • • Request deletion of cookie data
  • • Object to certain types of cookies
  • • Receive clear information about our practices

7. Impact of Disabling Cookies

Essential Cookies Disabled

  • • Contact forms may not work properly
  • • Website navigation may be impaired
  • • Some features may not function correctly

Performance Cookies Disabled

  • • We cannot improve website performance
  • • Limited ability to fix issues
  • • Reduced personalization

8. Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date.

9. Contact Us

If you have any questions about our use of cookies or this policy, please contact us:

Email: info@etr.ee

Phone: 01582 235 148

Address: 1 Brewers Hill Rd, Dunstable, Bedfordshire, United Kingdom, LU6 1AA